The trend is growing so fast that political ads on streaming services are expected to generate $1.44 billion or about 15 percent of the projected $9.7 billion on ad spending for the 2022. Political Advertising Lowest Unit Charge Window Opens in Virginia for Federal, State, and Local General Elections. Consent Decree, 3/17/22- Consent DecreeEADS Broadcasting Corporation Consent Decree, 3/17/22- Consent DecreeCrista Ministries Consent Decree, 3/15/22- Consent DecreeFutures and Options, Inc. In Missouri, the office of the Secretary of State posts all election dates. By laying down rules and obligations for providers of political advertising and related services to be more transparent in their use of targeting techniques, this . 8/4/20- Consent DecreeLa Zeta 95.7 Inc. enters into Consent Decree 8/26/20- Consent DecreeConsent Decree Townsquare Media of Evansville/Owensboro, Inc In fact, several browsers stopped supporting them a few years ago. To Opt-Out Online, Visit Our CCPA Portrait, 2023 - Viant Technology LLC | All Rights Reserved, 2023 - Viant Technology LLC | All Right Reserved, Political Advertising 2022: Get to Know the New Rules of the Road (to Public Office), For political advertisers, when it comes to trying out new programmatic partners, the election window is short and finite. Consent Decree, Brazos Communications West, LLC Consent Decree, Foster Communications Company, Inc. 3/14/22- Consent DecreeExtra Mile Media, Inc. 0000080616 00000 n 10/3/22- Consent Decree3G Broadcasting, Inc. 7/31/20- Consent DecreeAlum Springs Vision & Outreach Corp Enters into Consent Decree Consent Decree, Latino Communications, LLC Consent Decree, Lincoln County Broadcasters, Inc. hb```f6n>130py4 Y@#*;1Rtg9sEfHsT^|}CgcA/L3~3T E 2-F lH `F`h\``Pg( 2/12/18- OrderPN Re March 1, 2018 Online Public File Deadline 2/22/21 - Consent DecreeTri-Rivers Broadcasting Company Consent Decree Broadcasting LLC Consent Decree, Americom Limited Partnership Consent Decree, Brazos Valley Communications, Ltd. Consent Decree, 10/25/21 - Consent DecreeSanpete County Broadcasting Co. Democratic candidate for U.S. Senate Lt. Gov. We also use third-party cookies that help us analyze and understand how you use this website. 7/15/21 - DocumentUpdating Outmoded Political Programming and Record-Keeping Rules Consent Decree 8/10/20- Consent DecreeCohan Radio Group, Inc. Enters into Consent Decree Consent Decree, 8/3/21 - Consent DecreeFlood Communications, LLC Consent Decree, 8/3/21 - Consent DecreeFlood Communications of Omaha, LLC Consent Decree, 8/2/21 - Consent DecreeMagic Air Communications Co. Consent Decree, 7/20/21 - Consent DecreeFlood Broadcasting, Inc. 4/8/22- Consent DecreeKJDY, LLC Consent Decree 4/26/21 - Consent DecreeD&K Distributors, Inc. 21-293 O'Rielly to Lead Federal-State Partnerships, Media Bureau releases Order adopting a Consent Decree, Media Bureau issues order resolving political file complaints, Media Bureau Resolves Political File Complaint Against Scripps Media, Hearst Television, Inc., Declaratory Ruling, Online Public Inspection File Demonstration Announced - June 13, 2016, Online Public File Expands to Radio, Cable and Satellite, Political Programming and Candidate Access, Reasonable access by legally qualified candidates for federal office, Equal opportunities (frequently referred to as equal time) for legally qualified federal, state, and local candidates, The prohibition on censorship of candidate-sponsored ads, Lowest Unit Charges and Comparable Rates that broadcast stations and cable systems may charge legally qualified candidates for their advertisements, On-air sponsorship identification for political advertisements, Online political files that broadcast stations and other regulatees must maintain for public inspection, Review or pre-approve the content of political ads before they are broadcast, Ensure the accuracy of statements that are made by candidates and issue advertisers, Require broadcast stations and other regulatees to provide all sides of controversial issues, Oversee the nature and extent of the coverage that individual candidates receive in news programs, Information about requests for the purchase of broadcast time by or on behalf of legally qualified candidates, Information about requests for the purchase of broadcast time by issue advertisers whose ads communicate a message relating to any political matter of national importance, Information about free time given to legally qualified candidates for public office. 11/2/21 - Consent DecreePampa Broadcasters, Inc. 3/1/21 - Consent DecreeRadio One Licenses, LLC Consent Decree However, that doesnt mean this highly valuable tactic is dead. The FCC's political programming and campaign advertising rules generally govern the circumstances under which broadcast stations and other regulatees air political-related advertisements. 4/15/19- Public NoticeLMS electronic filing of radio license renewals and EEO Reports 12/14/21 - Consent DecreeLazer Licenses, LLC Consent Decree 8/24/20- Consent DecreeDreamcatcher Communications, Inc. Enters into Consent Decree Picture . Consent Decree, Anderson Radio Broadcasting, Inc. Consent Decree To assist with your understanding . With this policy update, ads for products, services, and news no longer will be exempt from Google Election . 7/6/22- Consent DecreeGreat Eastern Radio, LLC Consent Decree In February 2022, the Google Ads Political content policy will be updated to eliminate existing products, services, and news exemptions to Election Ads policies worldwide. : P=zn}wAB (&8 3 CV)/ Digital ad targeting requires not just exposing people in your audience to key messages, but coordinating these messages across multiple devices and platforms. Consent Decree, Horizon Broadcasting Group, LLC Consent Decree, Bicoastal Media Licenses, LLC Consent Decree, Missoula Broadcasting Company, LLC Consent Decree, Jodesha Broadcasting, Inc. 3/30/22- Consent DecreeD.R. 11/5/18- Public NoticeOnline Public Inspection File Requirements document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Opt Out Pai Taps Commissnr. 12/9/21 - Consent DecreeEntravision Holdings, LLC Consent Decree Consent Decree, Premier Broadcasters, Inc. 8/26/20- Consent DecreeSM-WQNU, LLC Enters into Consent Decree 1/6/17- MO&OMedia Bureau issues order resolving political file complaints 7/26/21 - Consent DecreeReyes Media Group, Inc. 0000042418 00000 n Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. 3/17/22- Consent DecreeCrista Ministries Consent Decree Consent Decree Consent Decree Springfield, MA 01104 Communications of Kentucky, LLC enters into Consent Decree, L.M. It may even be better. 2/10/21 - Consent DecreeZimmer Radio, Inc. Enters into Consent Decree Facebook will ban new political ads from being published in the week leading up to the 2022 election. 12/18/19- OrderOrder Granting Motion for Extension of Time 8/26/20- Consent DecreeEncore Communications, Inc. Enters into Consent Decree Consent Decree 4/21/20- Order on ReconsiderationFCC Adopts Clarification of Political File Order 11/12/21 - Consent DecreeBroady Media Group, LLC Consent Decree 8/27/20- Consent DecreeConsent Decree with Rainbow City Media, LLC Consent Decree, 4/23/21 - Consent DecreeRocky Mountain Radio Group, LLC Consent Decree, 3/26/21 - Consent DecreeCrawford County Broadcasting Corp. The 2023 Political Advertising Lowest Unit Rate (LUR) windows for the state of Washington are: February Special Election: Tuesday, February 14, 2023 Check with your local county clerk to learn if there are any local candidate races, which are subject to a 60 day LUR period (December 17, 2022 - February 14, 2023 ). Click on the down arrow, then select "Hide ads from XXX" to . 7/22/20- Consent DecreeConsent Decree with Cumulus Media New Holdings Inc. 7/22/20- Consent DecreeConsent Decree with Entercom License, LLC, 7/22/20- Consent DecreeConsent Decree with Bealsey Media Group Licenses, LLC. In 2019, while Republic Act No. Consent Decree, 3/30/22- Consent DecreeJeri Lyn Broadcasting, Inc. $9.99 + $3.75 shipping. John Fetterman, D-Pa., speaks with guests during a rally at the UFCW Local 1776 KS headquarters in Plymouth Meeting, Pa., on Saturday, April 16, 2022. Rice Broadcasting, Inc. 0000006569 00000 n 11/30/20- Consent DecreeWGEM License, LLC Enters into Consent Decree Consent Decree 10/29/21 - Consent DecreeFremont Broadcasting, Inc. 12/3/21 - Consent DecreeBravo Mic Communications, LLC Consent Decree This website uses cookies to improve your experience while you navigate through the website. 7/30/20- Consent DecreeCenter Hill Broadcasting Corp., Inc. enters into Consent Decree The political ad tracking firm AdImpact projects more than $1.4 billion will be spent on digital advertising as a whole during the 2022 election cycle. As we start to plan for 2022, Arizona is in store for another big political year. Rice Broadcasting, Inc. Facebook and Google's on-again, off-again bans on political ads are hitting campaigns during a crucial fundraising window, cutting off a key pipeline to potential . Consent Decree 10/21/21 - Consent DecreeVillecom, LLC Consent Decree One that would have nearly matched 2020 - the highest spending political advertising cycle of all time - in a midterm year. Consent Decree 12/22/21 - Consent DecreeWharton County Radio, Inc. Sign up to get Viant news and announcements delivered straight to your inbox. 11/12/21 - Consent DecreeBig Horn Media, Inc. 12/22/21 - Consent DecreeWharton County Radio, Inc. 12/21/21 - Consent DecreeRick L. Murphy Consent Decree, 12/21/21 - Consent DecreeMillennium Media, Inc. Consent Decree with Entercom License, LLC, Consent Decree with Bealsey Media Group Licenses, LLC, Consent Decree with Salem Media Group, Inc, FCC Adopts Clarification of Political File Order, Guidance on Political Advertising Lowest Unit Charge During Pandemic, Media Bureau Announces Pleading Cycle for Cable Recordkeeping Rule, FCC Reviewing Recordkeeping Rules on Cable Operators, Accessibility Recordkeeping and Contact Information Requirements, Order Granting Motion for Extension of Time, Meredith Corporation, Licensee Of WPCH-TV, Atlanta, GA And Georgia Tel, Notice of Petition for Reconsideration Filed by NAB, FCC Adopts Political File Clarification Order, LMS electronic filing of radio license renewals and EEO Reports, Online Public Inspection File Requirements, Order Granting Additional Time to Comply with Online Public File, PN Re March 1, 2018 Online Public File Deadline, FCC To Host Consumer Webinar on the FCC's Consumer Help Center, Media Bureau issues order setting aside political file decisions, Chmn. 7/20/21 - Consent DecreeFirst Republic Broadcasting Corporation Consent Decree Inc. Simply put, what worked even a few campaign cycles ago wont work in 2022. cant be as powerful and precise as its been in the past. Consent Decree, 8/17/21 - Consent DecreeHull Broadcasting, Inc. 8/21/20- Consent DecreeStannard Broadcasting Co., Inc. Enters into Consent Decree 12/2/20- Consent DecreeSTARadio Corp. Enters into Consent Decree Do not forget the political file obligations that attach to political advertising - even outside the political windows. For your convenience, you may access these statutes and rules at: https://www.fcc.gov/media/policy/statutes-and-rules-candidate-appearances-advertising, If you have questions concerning the FCCs political programming and recordkeeping rules, you may contact the Political Programming staff at (202) 418-1440 or campaignlaw@fcc.gov, If you have questions concerning political-related robocalls or unwanted political-related text messages that you are receiving on your landline or mobile phone, please visit the FCCs Consumer Complaint Center at: https://consumercomplaints.fcc.gov/hc/en-us, The Federal Election Commission (FEC) also shares some authority in regulating political advertising. Consent Decree, 6/17/22- Consent DecreeOm Sai Broadcasting, LLC Consent Decree, 6/16/22- Consent DecreePuffer Broadcasting, Inc. 8/27/20- Consent DecreeConsent Decree with Quality Properties, LLC Concerns are well-founded. Consent Decree, 7/19/21 - Consent DecreeGreeley Broadcasting Corporation Consent Decree, 7/16/21 - Consent DecreeWayne Radio Works LLC Consent Decree, 7/16/21 - Consent DecreeKOFI, Inc. Maura Healey Massachusetts (D) Governor 2022 OFFICIAL political pin button TEAM. Welcome to RAB's 2021-2022 Political Handbook for the Radio Marketing Professional, a comprehensive, non-legal guide to help you navigate the complexities of today's political advertising landscape. New Viant Privacy Policy Consent Decree, 4/14/22- Consent DecreePremier Broadcasters, Inc. Theres no doubt that when it comes to targeting potential voters using digital identifiers, there have been several recent profound changes with major implications. 10/14/20- Consent DecreeJackson County Broadcasting, Inc. Enters into Consent Decree New Enterprise-wide State Privacy Policy 4/13/22- Consent DecreeMulticultural Radio Broadcasting Licensee, LLC Consent Decree One Nation is the top 2022 cycle funder of Senate Leadership Fund, a super PAC aligned with Senate Majority Leader Mitch McConnell (R-Ky.) that shares its staff and offices with One Nation. 10/27/21 - Consent DecreeZIA Broadcasting Company Consent Decree 8/24/20- Consent DecreeAd-Venture Media, Inc. enters into Consent Decree Consent Decree, Tri-Rivers Broadcasting Company Consent Decree, O-Town Communications, Inc. But candidates, agency partners and consultants need to understand whats different about this market and how to adjust. Consent Decree Here are a few key things to consider: Some high-profile companies in our space have publicly opted out of using registered voter data for ad targeting purposes. 4/6/22- Consent DecreeHightower Radio, Inc. 2018 However, there are a number of third-party data providers in the industry with a wealth of information around voter habits, insights, and interests all to help better understand who these individuals are and alternate ways of reaching them. Any printed campaign literature, political advertisement, or electioneering . Consent Decree, Legacy Communications, LLC Consent Decree, Carter Broadcast Group, Inc. Consent Decree Consent Decree, Krystal Broadcasting, Incorporated Consent Decree, Rocky Mountain Radio Group, LLC Consent Decree, Crawford County Broadcasting Corp. 8/7/20- Consent DecreeChristian Broadcasting of Norfolk, Inc. Enters into Consent Decree Inc. 10/15/20- Consent DecreeLanser Broadcasting Corporation Enters into Consent Decree FCC>Media Bureau>Policy Division, 10/25/22- Consent DecreeCapital Broadcasting, Inc. 6/2/22- Public NoticeEffective Date of Political File Rules Set 8/21/20- Consent DecreeRose Ann Marx Enters into Consent Decree Addresses the interference of foreign actors in elections and their connection to political advertising. Consent Decree, 5/10/21 - Consent DecreeLatino Communications, LLC Consent Decree, 5/7/21 - Consent DecreeLincoln County Broadcasters, Inc. Consent Decree This year, more campaigns need to dive into new hybrid media channels. The FCC's Political Programming staff resolves issues relating to, among other things: "Reasonable access" by legally qualified candidates for federal office In addition to the political phone calls, there is an increase in the volume of political literature sent through the mail. 2077 0 obj <>/Filter/FlateDecode/ID[<921641AEE98A9B468D5A9DDA9FA322FC>]/Index[2069 24]/Info 2068 0 R/Length 59/Prev 164859/Root 2070 0 R/Size 2093/Type/XRef/W[1 2 1]>>stream Friday, November 19th, 2021 Aristotle Blog, Political Campaigns, Social Media. The LUC rule does not apply to non-candidate third party political advertisers. 0000019741 00000 n Consent Decree, 7/26/21 - Consent DecreeBrandy Communications Consent Decree, 7/21/21 - Consent DecreeBrewer Media Group, LLC Consent Decree, 7/21/21 - Consent DecreeDakota Communications, Ltd. Consent Decree, Cameron Broadcasting. It shouldnt come as a surprise that 2020 will be an unprecedented year for political advertising, not the least of which is the contentious race for president. 9/4/20- Consent DecreeChicago FCC License Sub, LLC, et al., enter into Consent Decree New Enterprise-wide State Privacy Policy Browse Political Files 2022 Non-Candidate Issue Ads DEMOCRATIC GOVERNORS ASSOCIATION 1286092. 2/23/21 - Consent DecreeSM-KTTS, LLC Consent Decree Political buyers can scale advertising with growing inventory across OTT and CTV, which has increased by nearly 75% on the SpotX platform in September as compared to April 2020. Consent Decree, Inland Northwest Broadcasting, LLC Consent Decree, Richard L. Garcia Broadcasting, Inc. 2022 has arrived, and it's an even-numbered year which means we will be inundated with political advertising. Consent Decree 4/28/22- Consent DecreeRichard L. Garcia Broadcasting, Inc. February 29, 2020 - All Stations in South Carolina: Democratic primary election takes place. Expands the discussion of digital . Consent Decree Thus, vendors are typically decided upon months in advance based on insights and learnings from previous election campaigns and by determining unique opportunities they might offer. Consent Decree, Effective Date of Political File Rules Set, Learn Broadcasting Corporation Consent Decree, Chinook Concert Broadcasters Consent Decree, Blue Sky Broadcasting, Inc.