If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. A bonus episode that somehow escaped the vault. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. We take this for granted as creators, as publishers, and as networks. 2023 Vox Media, LLC. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. In fact, well distribute it on broadcast radio, and so we did. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. We dont care. We all get it by now, painfully. The oldest one, Pierce, is 17. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. She said, On the podcast, its much looser. You have a distribution model that is free. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. You got it. Weve all seen this, so Im not saying anything privileged. In the tech world, this is a common situation. I struggle to see something broken with this. God DAMN that Ron Burgundy podcast sounds awful. : r/podcasts - reddit The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. Are you open to video? A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. See omnystudio.com/listener for privacy information. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. Are you converting off the radio? In podcasting, it is fundamentally different. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . I dont know. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! How do you think about audience acquisition then? What is the audio drama today? A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. You have a mass-reach medium. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Its called Hot Pod, written by our very own Ariel Shapiro. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. Thats an insanely large but insanely accurate number. Theyre not in charge, right? The Ron Burgundy Podcast Is Launching on iHeartRadio! Thats where the VC money went. The things youre describing dont always happen, right? This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. All I see is this constructiveness across these two segments. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. You can feel however you want about it, but we all did it. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Is that present for you? I think its really cool. We may not have liked it, but there usually was a problem getting fixed. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? Dermot Murnaghan signs off from Sky News by referencing Anchorman film I can talk about the things I cant talk about on the radio. True Crime-The Ron Burgundy Podcast - music.amazon.com Introducing: The Ron Burgundy Podcast Season 5 This was a year ago, and so now hes like, Whatever, dude. You take the point. And everything in between. That's it. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. All I say to them is, This is no longer an experimental bucket of marketing. There is always something new happening. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Are you doing that math? After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. Carolina Barlow's Podcast Credits & Interviews | Podchaser Thanks to Ariel who did an amazing job. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Its good content. It has been a pitfall of digital media from day one. Make more shows, make more great content, and level up the stuff that youre doing.. Broadcast radio is a mass-reach medium still today. I have a card here that says NFTs on it. The Ron Burgundy Podcast - Apple Podcasts - Apple There has never been a moment in the company that we were sidelined or deprioritized. We're the Film Fanatics. Facebooks interest has grown and waned and grown a bit on podcasts. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. The only reason we have that number is because of broadcast radio marketing. Some of this is obvious. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. The last thing Id say is more of a human thing. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Ron Burgundy is going live in the next season of his iHeartMedia podcast. What that meant for us was that we were not the main course anymore, as it were. Broadcast radio is a highly formatted media type. We need certain things to calm down and other things to end. The reason I ask that question all the time is because Im always curious. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Do you worry that you dont have the same control? How do you tend to the things in the library that arent the celebrity shows? Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Subscribehere! We all did it. The 9 Most Popular Houseplants of 2023, According to Pros Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast Barlow is a writer and producer on the show as well as. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Critic Podcast Reviews - The Ron Burgundy Podcast I dont predict what we might get. You should buy streaming. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Theres no ulterior motive or different goal. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. Ill give you an example of a show. We also have a digital marketing team, I forgot that in the org chart. In Chicago, I sat in front of OMD. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. How do you make sure they sustain? We also co-own a company with Will Ferrell. If you dont do this, you will never have the reach you need in digital audio. Thats not really how it works. We tried it. You mentioned that you had experimented with subscriptions. Think about that for a second. First of all, search engine optimization, period, is a version of what youre talking about. You brought up your numbers, so I have to ask you about them. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. This year, were all talking about YouTube and video podcasts. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! That got its own set of executive producers out of LA who shepherd the NextUp program. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with Everyone does it. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. There was a YouTube announcement earlier today. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. I can test exclusive or windowed content there. Its actually a lot of different things. I hate to answer it so vaguely. I have not mastered this, by the way. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. They want to do a really good job. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. The fifth season brings canned laughter and an audience . It didnt go well for him either. Are you saying, Its actually billions of podcast impressions? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. I was like, I dont need you to talk more. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. Yeah. Aren't. Real. Yes. Hi, Ron Burgundy fans! The culture is not preserved; the nimbleness is not preserved. Its because of the venture capital money. So he had a similar trajectory, and hes a wonderful guy. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. I ask it of everybody. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. If there are principles that I try to remember once a week or so, its probably those three. We give a ton of in-show podcast promotion as well. About. See omnystudio.com/listener for privacy information. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Five Stars. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. I think its real. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Theyre all looking for internships. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. We have a few minutes left. Youre the CEO of iHeart Digital, which is a big company with a long history. In fact, it was always there, but now it has exploded. Hes fantastic. I love you very much. NFL, iHeartMedia teaming up to launch podcast network I know you do. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. The Ron Burgundy Podcast | Podcast on Spotify I dont think this is wishful thinking. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. Is this a thing you want to do? So far, that is all we know, which is a shame. Glass-walled conference rooms where they just come up with funnier promo codes? Copyright 2023 Apple Inc. All rights reserved. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Most of them are like, Facebook wont give us the time of day. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . The math works out with subscription, but Im not sure how it works out with advertising. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. See omnystudio.com/listener for privacy information. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. Yeah. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. Is there any way to actually innovate? If any of you are buying bus ads, please let me know, because Im dying to know how it works. Or this will be a business in and of itself, and thats fine too. If you can never get enough true crime Congratulations, youve found your people. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." I dont depend on it. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. See omnystudio.com/listener for privacy information. You launched a lot of new stuff. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. By the way, if you love digital audio, and we all do. Ron Burgundy: Host, Writer, Executive Producer. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. I feel like its still a thriving business. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. I think marketers in this moment are actually not turning down in advertising as much as youd expect. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. There is nothing broken in the podcast distribution and monetization model today. This is the org chart question now. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Absolutely. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. No. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Youre saying we have to innovate and push back in it, but its still just promo codes. Best Ron Burgundy Podcasts (2023) - player.fm Josh and Chuck have you covered. I just get a little bit defensive or protective about the other 3,000 shows. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. All Rights Reserved, By submitting your email, you agree to our. Like I told you, we all have the same problems. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) I dont see a reason. This is a must-buy bucket of marketing. The Ron Burgundy Podcast - Listen Notes Usually, yeah. He founded it in a Duke University dorm room, and now hes found his way into podcasting. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. I didnt know it until then, but once he said it I was like, Oh my God. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Ron Burgundy! Introducing: The Ron Burgundy Podcast Season 5 - imdb.com In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Why is that? The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Everything, I promise you, is simpler than you think. Carolina Barlow: Co-Host, Writer, and Producer. Im building up to it. Conal Byrne is the CEO of iHeart Digital. Thanks. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Those companies are also struggling. The other is the digital audio group. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. Is that part of your business affairs team, just selling the IP out? Theyre just insecure. The 6 Best The Ron Burgundy Podcast Episodes | Podyssey The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! A very special episode discussing the difficulties of bullying with a 10 year old girl. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes Promote. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Up or down on NFTs? If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. It was a packed house and a great time. Its back to the org chart a little bit with this. Hes going to start this journey now of trying to get into college. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? As that has happened, this thing has come along called audio. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Go follow Conal on TikTok, its great. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. I think most podcasters are bad at marketing. The. Number two was this massive marketing machine. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. The BD team is livid. Nothings perfect, but its pretty close to perfect. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. Next week, Im with Universal McCann. Thanks to all of you for coming to the HotPod Summit. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. Thats good. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers Fair enough. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. A little bit. Let Me Off at the Top! - San Francisco Public Library - OverDrive There is a product lead; Uta Knablein is our chief product officer.