[15 marks] EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. The two organisations I will be looking at are Tesco and Macmillan. In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. [25 marks] Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Lecture : Pricing and Costing 2.2.4. Ryanair Shareholders This cookie is set by GDPR Cookie Consent plugin. [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. What are Stakeholders? Stakeholder Definition | ASQ Table of Contents TABLE CONTENT ii The Airline business segment operates its route network. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. 4.2.2 BIBLIOGRAPHY Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. Table of Contents. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Stakeholder Main Interests, Premium 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. In addition to this average fare advantage, easyJet's highly dynamic revenue management system . Project management, Steps in Identifying Stakeholders (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). 3.1.3 Discounts 4 [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. They contracted to buy 12 brand new 737s from Boeing in 1997. A shareholder can be a stakeholder. The airline's loyalty programme is called Flight Club. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Most EasyJet Topics to Write about. The cookie is used to store the user consent for the cookies in the category "Other. Management "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. DEVELOPMENT SUGGESTIONS EasyJet focus its value proposition to business travelers around time savings. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. but lacking of traditional service. EasyJet Corporate Social Responsibility by Nicole Jeliazko - Prezi [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Answer (1 of 4): A number of these stakeholders can be Identified. Airline, Impacts of Tourism PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs I/ Easy Jet : General Overview should consider the following legal factors when exploring a new market. 3.1.1 Price List 4 We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." Three big easyJet shareholders back management in dispute with Haji Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. To have happy customers a firm ha sto create expectations and meet them. Staffing and recruiting 10 We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Explore the key stakeholders of EasyJet and map in terms of their power and interest. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . Originally . They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) EasyJet | Company Overview & News - Forbes EasyJet endeavours to respect the principles of the ILO . Airline Low-cost carrier, Pestle analysis of Easyjet EasyJet under fire as flight chaos exposes carrier's operating model. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Collect and evaluate economic factors which might influence EasyJet general business environment. Easyjet Plc PESTEL Analysis - Case48 These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. EasyJet derives the most from the perceived quality. Management Easyjet. Southwest Airlines 3.5.1 Check-in 9 4.1.1. 3.1 Price 4 Good Essays. It was claimed to possess improved fuel efficiency over contemporary airliners. In 2006, the airline did not always refund tickets in a timely fashion. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). Quality Glossary Definition: Stakeholder. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Customer, Airline Assignment Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. Global Politics A. Heywood. Airline easyJet is one of the world's most successful low-cost airlines. EasyJets Business Model Analysis Best Essays. EasyJet's biggest shareholder, the . 4 How does easyJet affect the environment? The Annual General Meeting will be held on Wednesday, 23 December 2020. INTRODUCTION vii easyJet Plc engages in the provision of passenger airline and carrier services. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). EasyJets mission statement: to provide our customers with safe good value point-to-point air services. easyJet's Strengths. Being competitive means the ability to withstand the market demand, ability . Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? The organization can be of any kind meant to realize certain goals by the society. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Stakeholder analysis Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Easyjet S Response To Social Responsibility Needs - UKEssays.com Introduction easyJet. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. [62] However, there has been few announcements on the project since then. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. First choice brand and increasing customer loyalty. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. All in all marketing is one of the most elements, Premium In the early 2000s McDonalds saw for the first, Premium Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. P2 M1 and D1 We will write a custom essay specifically for you. Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. Government grants permission to purchase new Aircrafts. Charitable organization Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). There is two different types of stake holders these are internal and external. Political Factors According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. Airline younger fleet and advantaged fleet deal reducing ownership and maintenance costs. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Easyjet Plc Porter Five Forces Analysis - Fern Fort University EasyJetHotels offers accommodation products throughout the airline's network.
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