Such companies are more numerous than first-rank companies and can use analogue equipment as … Hood Records’ marketing strategy recognizes the fact that the value in the label is intrinsically based on their reputation within the music community. The key is to have a strong independent record-label structure in place and build connections in the industry. cover only the most essential information, including your main aims, how you’ll get . With significant control of primary lines of marketing, promotion, distribution and retail outlets, major record labels effectively locked independent record labels out of the business. Industry Creating a professional, well-written business plan is the best place to start when setting up your own independent record label. The large increase in sales of vinyl has benefited the small number of surviving independent record shops and the independent labels that choose to put out their music on this format. Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Dexterity® Record Label Company. NETTWERK: DIGITAL MARKETING IN THE. While every recording label or deal is different, there are common areas of investment that usually feature when starting a new record label, particularly in an agreement involving emerging artists. 1. The Independent Record Labels of the 1950’s and 1960’s History of Music Production Eric Eller Throughout the 1950’s and 1960’s, a wave of new musical movements by independent record labels and new artists emerged in the United States. Here are 7 factors to consider when creating your record label. * Independent labels: Independent labels are companies that have fewer artists under contracts, recording one or two music styles and mostly work regionally. New York offices and LA offices, for example. Do independent labels face the struggle of constantly trying to be – well – too cool? My advice? Being an independent label, with only 32 thousand likes on Facebook, makes it difficult because they have less costumers than a more mainstream label such as Warp Records, (based in London) which has nearly half a million Facebook follwers. If YES, here is a sample SWOT analysis for a record label to help you form a competitive strategy. MUSIC INDUSTRY Cristina Beghian Tamara Dabic Aakash Dang Danial Esseltine Denise Kam Mathew Spencer Introduction Key Issues Analysis Alternatives Recommendation Implementation Plan Contingency Plan Agenda One of the largest and most influential independent record labels in the world. Are you about writing a record label business plan ? Examples of independents are: Higher Octave, Metal Blade Records, Rhino Records, WAR, Windhan Hill, Soundings of the Planet. Find industry analysis, statistics, trends, data and forecasts on Independent Label Music Production in the US from IBISWorld. There are approximately 38,800 people employed by the industry. MUSIC MARKETING INVESTIGATION Different music record labels utilize different ranges of marketing strategies to market their music and their artist. Despite being such a versatile music label, it is categorized as one type of genre: electronica. * Vanity labels: Vanity labels are companies that focus on independent artists. This record label business plan template free can be freely used for getting all industry and … Maybach Music Group (MMG) is a record label imprint founded by American rapper Rick Ross. Music is an irreplaceable commodity for fans, and specific genres and artists have fan bases that will accept no substitution. ( Log Out /  Make sure you're using a desktop computer to easily view & edit the template Our Record Label SWOT Analysis will provide you with the comprehensive documentation that you will need in order to determine the strengths, weaknesses, opportunities, and threats that we write your essay free for you your business will face as your develop or expand your business operations. Includes everything from Market Analysis, Industry Trends, Strategic Marketing Plan, Competition Analysis, SWOT Analysis, Website Design Outline, Website Marketing Plan, Pricing Strategy, Target Markets, Promotions, Competitive Advantage Analysis, Sales Strategy, Differentiation Strategies, Survey Forms, Branding … Moreover, the indie electronica labels are suffering enough today with such a decline in record sales over the past few years, so only time and experiences will tell just how many punches the face Tru Thoughts can take. Figure 95: Global: Vinyl Record Industry: SWOT Analysis Figure 96: Global: Vinyl Record Industry: Value Chain Analysis Figure 97: Global: Vinyl Record Industry: Porter’s Five Forces Analysis. General strengths uncovered in a SWOT analysis could include the artist's or label's ability to produce, and the quality of their productions. We have a team that can go all the way to give our clients value for their money; a team that can make an upcoming music artist a star within a short period of time. My research constitutes a combination of scholarly studies and personal … Brief History: Tru Thoughts was started in 1999 in the UK. If YES, here is a sample SWOT analysis for a record label to help you form a competitive strategy. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business. Dexterity® Record Label Company is a standard record label company that proposes to be based in 500... SWOT Analysis. The startup costs for a new record label are moderate. Find out more about Record Label in a Box . The biggest expense revolves around securing musical talent and producing a record. These aspects help them decide what they think is a suitable and effective means of … The cost of setting up a recording label company to a larger extent has reduced from what it used to be; and many thanks to the advancement of technology and perhaps the internet. However, the factors above ultimately dictate the amount of money needed to build a music brand in the United States. label, there’s a lot more to consider when establishing an independent record label . This guide will take you through the most . Is It Possible to Become a Registered Nurse After High School. Similarly, marketing capability, working capital, management and proper use of information technology can all be industry strengths. The first … In any case, Tru Thoughts faces the same difficulties that even the most well known record labels face: it’s too easy to steal music online, so profits are squandering. The internet and social media platforms now makes it pretty easier for record labels both legally registered and un – registered to promote their company and attract new artist as well. It's easy with our free guide and template. This is so that your ability to be consistent… Some of these techniques can sometime depend on the size of the company and their resource accessibility or, the time of music they produce and their target audience. Learn from how others were successful and try to make connections in the business that can be used as a mentor and a … Economical Piracy: 12.5 million losses in music industry Industry is in a decline Projected annual growth 1.7% Forced to change their business plan and channels of distribution High cost to run a record label today - making money means spending money We are out of the crisis - but how has it affected people’s value of music Globalization as a benefit, but can also bring competitors p e s t - e c … The free online promotion afforded by the Internet is a boost to musicians just starting out, and paid online advertiseme… Create a free website or blog at WordPress.com. 4.2 Industry Analysis. There are three... Industry Analysis. Change ), SWOT analysis: Tru Thoughts (independent record label), Editorial Calendar for Little People Preschool. Revenues within the record label and music publishing industry generate more than $16 billion per year. 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