raising cane's marketing strategy raising cane's marketing strategy

Raising Canes didnt want any old burger flipper to join the team. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives BATON ROUGE La. At Raising Canes Chicken Fingers, our concept is focused and unique. GrabJobs is the no1 job portal in the US, connecting you to thousands of jobs fast! Candidates must live in or relocate to market. Raising Canes vision is to grow Restaurants, serving our Customers, all over the world and be the brand for quality chicken finger meals, a great Crew, cool Culture and active Community involvement. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Because dogs are not popular in Kuwait, the eponymous mascot is not used on signage or goods. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizationalskills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area. The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. We are looking for a hardworking Field Marketing Manager - Cleveland to join our stellar team at Raising Cane's in Cleveland, OH. Offering a This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. We have only ONE LOVE(r) - quality chicken finger meals! Gaining productivity by innovating the digital employee experience. To find out more, read our privacy policy. The Area Leader of Marketing (ALM)will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. Earlier this year, Dominos Pizza launched a new TV ad that tries to directly recruit workers by showing how an entry-level gig there can pave the way to franchise ownership. Find the best jobs in the US, apply in 1 click and get a job today! Restaurants will always be the center of our business. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. This position will lead our growing app team and have the opportunity to learn from and work alongside our multi-functional Team. WebTARGET MARKET SEGMENTATIONS. To find out more, read our privacy policy. Marketing Strategy Cont. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Provide Leadership & Support to all Restaurants and Business Unit Team, Responsible to deliver What We Do, high-performing, best-in class Operations by working with, leading & inspiring restaurant management teams & Crewmembers, identifying areas of opportunity, holding accountability and celebrating successes, Ensure Company Restaurant activities and operations are aligned to Raising Canes Vision, Mission, Core Values & Non-Negotiables, Directs and operates Restaurants while leveraging, directing and collaborating with the Area Business Unit Team, Builds and executes Operational plans built from the ground up, Delivers operations performance aligned to sales driven, profit smart philosophy, Coaches restaurant leaders to show appreciation through the 3 Rs of Canes Love: Respect, Recognize and Reward. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Restaurants will always be the center of our business. Secondary Responsibility Provide Leadership and Coaching to Business Unit Team, Identifies current needs and/or gaps and directs Business Unit Team support to achieve desired results, Directs Area Marketing support in developing and altering plans to most effectively utilize media, sponsorships and active community involvement, Directs Training support to support underperforming Restaurants, certify training Restaurants, facilitate rollouts and assess effectiveness of current training programs, Directs Recruiting support to assess needs, build recruitment strategies and allocate resources to attract and onboard all levels of Restaurant Crewmembers, Conducts regular business reviews in conjunction with the Area Business Unit Team, Tertiary Responsibility Collaborates with RSO and Functional Crewmembers to Support Restaurants, Collaborates with Functional Leaders to screen and hire best-in-class Functional experts for the Area Business Unit Team, Collaborates with Functional Leaders in all personnel management of the Business Unit Teams: compensation, performance reviews, expense management and PTO review and approvals, Provide insight and feedback to RSO & Functional Crewmembers on the effectiveness and usefulness of all Restaurant programs, systems and tools, Recognizes when potential gaps in support, processes, and/or tools for the Restaurants exist and notify the appropriate parties for resolution, Leverages appropriate forums to ensure all RSO & Functional Crewmembers are aligned to the goals and objectives of the Area Business Unit Team, 5+ years experience in the restaurant industry with multi-unit leadership experience, Retail / Restaurant experience in Operations for multiple units, Microsoft Proficient: Word, Excel & Power Point, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Strong work ethic and hands on approach, High level of attention to detail, analytical & decisive decision maker, Action & result oriented, strong commitment to quality & data-driven results, Ability to see the big picture and focus on unit level performance concurrently. Connect with us (https://applycorporate-raisingcanes.icims.com/connect) for general consideration. The estimated total investment necessary to begin the operation of a Raising Canes Franchise ranges from $1,663,100 $2,807,500. Our commitment & dedication to Restaurant support is a competitive As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Simler is a graduate of Northwest Missouri State University with a bachelors degree in journalism. You have reached your maximum number of active job alerts. requesting a reasonable accommodation With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. Raising Canes, the wildly popular fast-casual restaurant brand known for its ONE LOVE chicken finger meals, built its vibrant culture on service. Lines and paragraphs break automatically. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. With At Raising WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. How can you stand out? Find out what skills and jobs are in high demand. family oriented. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. Communication, connection, and care when it counts. geographic- states that contain Raising Cane's restaurants. ui online unemployment florida You will lead the overall strategy for Marketing Technology at DoorDash and help deploy millions of dollars of spend. These costs are part of The Area Director is focused on near-term, restaurant-level results in the Area which in turn create sustainable, long-term value for the companys Owner, Crewmembers and Shareholders. We are not an agent or representative of any employer. Kumaran pushed for Crew to share even more to further the engagement and value of the platform. For information on It all started with a collegiate dream: a restaurant that only serves high-quality chicken finger meals. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. But its likely something the industry will see more of as the labor pool remains tight and restaurants look to play up their fun, unique culture and benefits. Theres a bright yellow Waffle House logo on the heel. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). public relations, brand strategy and WebRaising Cane's Main Industry Restaurants, Hospitality Website www.raisingcanes.com Contact Information Headquarters 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States (225) 383-7400 Raising Cane's Profile and History Raising Cane's USA, LLC operates a chain of restaurants in the United States. WebRaising Canes 2016 Marketing Plan By: Tayler Rivera Contents Executive Summary 3 Mission Statement 5 Situational Analysis 6 Target Market 10 Competitive Review 12 WebRaising Canes is seeking a Communications Manager to be based in its Plano Restaurant Support Office. New store prototypes, strong marketing, our digital and loyalty innovation have our franchisees operators and management team as ready as ever to execute on our growth potential, said Darin Harris, Chief Executive Officer, during Jack in the Box Inc.s Q3 fiscal 2021 earnings call with analysts. Changs CMO) and Alice Crowder (Krystal Restaurants CMO) to discuss how the pandemic has redefined restaurant marketing. WebRaising Cane's is famous for its signature sauce. company was founded by Founder Todd Graves in Baton Rouge, Louisiana. Be the first to receive the latest Brand Ambassador Retail Full-Time Jobs in the US. Members help make our journalism possible. Our commitment & dedication to Restaurant support is a competitive advantage! In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! in the application process, EOE including Disability/Protected Veterans. WebRaising Cane's, headquartered in Baton Rouge, Louisiana, has 40,000 workers, and is planning to expand its footprint in 2022. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), *Ability to Travel 50-70%; within designated area *, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact. At Canes, Restaurant Marketing is executed through localized Caniac The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. WebRaising Canes, the restaurant brand known for its ONE LOVE, chicken finger meals, recently launched a communication platform called 1LV Crew, developed in partnership The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. You can also receive alerts via instant message. Communications Manager job title. This Brand Marketing & Management job in Marketing, Its an amazing work environment and it is very professional when it comes down to common grounds. Type Raising Canes in the search box. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. The company has ONE LOVEquality chicken finger mealsand is continually recognized for its unique business model and customer satisfaction. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. Primary Responsibility Support Restaurants, Secondary Responsibility- Support Business Unit(s), Tertiary Responsibility Support Function, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! At Raising Canes, we support our Restaurants with both Business Unit & RSO support. We are not an agent or representative of any employer. She will be responsible for Raising Canes advertising, public relations, brand strategy and overall marketing. With Raising Canes having its own Facebook page, they can Raising Canes ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact.